Why choose an online Public Relations degree?
Write your own future and your ticket in. Public relations at the University of Florida prepares the future professionals of the PR industry with strong writing and analytical skills.
With training in persuasive and strategic communications, UF PR graduates are ready upon graduation to play important roles both within an organization and between the organization and its external environment. This program offers a focus on fundamental disciplines, such as writing, research, strategy, mass communication law and visual communication that will prepare students to engage with the media and diverse communities.
Responsibilities within public relations include anticipating, analyzing and interpreting public opinion; counseling management; developing programs that improve public understanding; and planning and implementing an organization’s efforts to influence or change public policy.
The public relations curriculum at UF is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses, and ranks among the best in the nation. Under UF’s College of Journalism and Communications, students competing in the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition have won more competitions than any other university in the United States.
UF’s public relations students acquire knowledge and expertise in:
- Communication skills across multiple media platforms including writing, social media, information management, and video.
- Public policy, social psychology, political science, economics and the principles of management and ethics.
- Technical skills in opinion research, public-issue analysis, media relations, community engagement, publications, and audiovisual productions.