Degree Info Session
Wednesday, Aug 23rd @ 12:00 pm

Bachelor of Science in Public Relations

Why choose an online Public Relations degree?

Write your own future and your ticket in. Public relations at the University of Florida prepares the future professionals of the PR industry with strong writing and analytical skills.

College
Journalism and Communications
Degree Type
Bachelor of Science in Public Relations
Diploma Title
Bachelor of Science in Public Relations
Transcript Title
Bachelor of Science in Public Relations

With training in persuasive and strategic communications, UF PR graduates are ready upon graduation to play important roles both within an organization and between the organization and its external environment. This program offers a focus on fundamental disciplines, such as writing, research, strategy, mass communication law and visual communication that will prepare students to engage with the media and diverse communities.

Responsibilities within public relations include anticipating, analyzing and interpreting public opinion; counseling management; developing programs that improve public understanding; and planning and implementing an organization’s efforts to influence or change public policy.

The public relations curriculum at UF is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses, and ranks among the best in the nation. Under UF’s College of Journalism and Communications, students competing in the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition have won more competitions than any other university in the United States.

UF’s public relations students acquire knowledge and expertise in:

  • Communication skills across multiple media platforms including writing, social media, information management, and video.
  • Public policy, social psychology, political science, economics and the principles of management and ethics.
  • Technical skills in opinion research, public-issue analysis, media relations, community engagement, publications, and audiovisual productions.

CAREER TRACKS AND OPPORTUNITIES

What professions will a degree in Public Relations prepare me for?

  • Account Coordinator
  • Account Executive
  • Technical Writer
  • Campaign and Event Manager
  • Communications Specialist
  • Fundraising Manager
  • Media Coordinator
  • Public Relations Specialist
  • Search Engine Optimization (SEO) Specialist
  • Social Media Coordinator

Please visit the U.S. Bureau of Labor Statistics or Career One Stop for additional suggestions on further career pathways and opportunities.




What are the criteria for competitive transfer applicants?

Competitive upper division applicants (students with 60 or more college credits earned) should have an at least a 2.5 overall GPA and all the below courses completed with at least a 2.5 GPA:

  • Argument and Persuasion (ENC 1102)
  • American History since 1877 (AMH 2020)
  • Introduction to Statistics (STA 2023)
  • Principles of Macroeconomics (ECO 2013)
  • American Federal Government (POS 2041) OR General Psychology (PSY 2012)

Note:

  • All courses taken to meet Competitive Admissions Criteria must be completed with a grade of C or better.
  • Unsuccessful attempts in courses taken to meet Competitive Admissions Criteria may lower competitiveness.
  • Unsuccessful attempts in additional courses in the desired major may lower competitiveness.
  • Out of state courses used to meet Competitive Admissions Criteria may need to be evaluated by the appropriate department upon admission.

WHY CHOOSE UF ONLINE?

At the University of Florida, our passion goes beyond our walls — and so do our opportunities.

UF Online’s Public Relations program places a nationally ranked degree at your convenience, for a fraction of the cost of comparable degree programs — allowing you to leave your mark by making a statement. UF PR graduates are well prepared for fruitful careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Our program makes our graduates attractive candidates for graduate degree programs ranging from public relations to business and international relations.

Designed for students whose commitments make traditional campus attendance impractical, our online program stands at the forefront, providing flexible academic options with the same elite faculty and rigor that makes us a leading university and top research institution. We connect people with opportunities, remove barriers and set the standard for online higher education. UF Online graduates earn the same elite degree they would receive on campus, and they will be at the top of the list for the best employers in the country.