Degree Info Session
Monday, Mar 1st @ 12:00 pm

Bachelor of Science in Advertising: Persuasive Messaging

Why Choose a Major in Advertising: Persuasive Messaging?

Study the field of advertising while learning specialized skills in strategic messaging, branding, and more. With a degree in Advertising: Persuasive Messaging, UF Advertising majors tell brand stories across the globe and connect with audiences in traditional and unexpected ways.

Journalism and Communications
Degree Type
Bachelor of Science
Diploma Title
Bachelor of Science in Advertising
Transcript Title
Bachelor of Science in Advertising
Major in Advertising

The Bachelor of Science in Advertising: Persuasive Messaging is housed within the Department of Advertising at the University of Florida’s College of Journalism and Communications (CJC), one of the top colleges in the country for this field of study. By balancing conceptual frameworks with professional skills, students graduate with the knowledge and experience today’s employers seek.

This degree features robust curriculum in areas such as strategy, branding, research, and analytics. It will also prepare students to work in a culturally diverse and technologically shifting marketplace. Students even gain hands-on experience by taking experiential study abroad learning courses with the CJC.

The Advertising: Persuasive Messaging program will provide students with the professional skills, problem-solving abilities, and persuasion techniques needed to succeed in a variety of positions within the growing advertising industry. An emphasis on teaching students how to engage with audiences and tell brand stories have broad relevancy within audience-centered fields such as education, health, sales, and law. Required courses include Advertising Strategy, Consumer and Audience Analytics, Digital Insights, Writing Fundamentals for Mass Communicators, and more. With these courses and a variety of electives, students can customize their own plan of study to fit the needs of their specific area of interest.


What professions will a major in Advertising: Persuasive Messaging help prepare me for?

  • Account Management
  • Account Planner
  • Brand Management or Strategist
  • Digital Media Strategist
  • Entrepreneurship
  • Media and Market Researchers
  • Marketing and Communications
  • Social Media Specialist or Manager

Please visit the U.S. Bureau of Labor Statistics or Career One Stop for additional suggestions on further career pathways and opportunities.


Competitive upper division applicants (students with 60 or more college credits earned) should have at least a 2.5 overall GPA and completed the following courses with at least a 2.5 GPA:

  • Argument and Persuasion (ENC1102)
  • American History since 1877 (AMH2020)
  • American Federal Government (POS2041) OR General Psychology (PSY2012)
  • Introduction to Statistics (STA2023)
  • Principles of Macroeconomics (ECO2013)
    • Principles of Microeconomics (ECO2023) may be substituted for ECO2013


  • Effective Spring 2021: Applicants may be conditionally admitted if they meet all of the following criteria:
    • Have been out of school for at least one semester
    • Have at least a 3.0 overall GPA
    • Have completed 3 out of the 5 prerequisite courses, two of which must be Argument and Persuasion (ENC1102) and Principles of Macroeconomics (ECO2013). Principles of Microeconomics (ECO2023) may be substituted for ECO 2013.
  • All courses taken to meet Competitive Admissions Criteria must be completed with a grade of C or better.
  • Unsuccessful attempts in courses taken to meet Competitive Admissions Criteria may lower competitiveness.
  • Unsuccessful attempts in additional courses in the desired major may lower competitiveness.
  • Out of state courses used to meet Competitive Admissions Criteria may need to be evaluated by the appropriate department upon admission.


At the University of Florida, our passion goes beyond our walls — and so do our opportunities.

UF Online’s B.S. in Advertising: Persuasive Messaging is a top-ranking program with a variety of specialized courses that will prepare students with the skills they need for their future careers. Our program offers students a convenient online education, top faculty in the area, post-graduate opportunities - all for a fraction of the cost of comparable degree programs.

Designed for students seeking flexibility without compromising on quality, our online program stands at the forefront, providing versatile academic options with the same award-winning faculty and rigor that makes us a leading university and top research institution. We connect people with opportunities, remove barriers and set the standard for online higher education. UF Online graduates earn the same degree they would receive on campus, and they will be at the top of the list for the best employers in the country.