Why Choose a Major in Advertising: Persuasive Messaging?
Study the field of advertising while learning specialized skills in strategic messaging, branding, and more. With a degree in Advertising: Persuasive Messaging, UF Advertising majors tell brand stories across the globe and connect with audiences in traditional and unexpected ways.
The Bachelor of Science in Advertising: Persuasive Messaging is housed within the Department of Advertising at the University of Florida’s College of Journalism and Communications (CJC), one of the top colleges in the country for this field of study. By balancing conceptual frameworks with professional skills, students graduate with the knowledge and experience today’s employers seek.
This degree features robust curriculum in areas such as strategy, branding, research, and analytics. It will also prepare students to work in a culturally diverse and technologically shifting marketplace. Students even gain hands-on experience by taking experiential study abroad learning courses with the CJC.
The Advertising: Persuasive Messaging program will provide students with the professional skills, problem-solving abilities, and persuasion techniques needed to succeed in a variety of positions within the growing advertising industry. An emphasis on teaching students how to engage with audiences and tell brand stories have broad relevancy within audience-centered fields such as education, health, sales, and law. Required courses include Advertising Strategy, Consumer and Audience Analytics, Digital Insights, Writing Fundamentals for Mass Communicators, and more. With these courses and a variety of electives, students can customize their own plan of study to fit the needs of their specific area of interest.