Why choose an online Public Relations degree?

Public relations professionals with strong writing and analytical skills and trained in persuasive and strategic communications play an important role both within an organization and between the organization and its external environment.

College Journalism and Communications
Degree TypeBachelor of Science in Public Relations
Diploma TitleBachelor of Science in Public Relations
Transcript TitleBachelor of Science in Public Relations

Their responsibilities include anticipating, analyzing and interpreting public opinion; counseling management; developing programs that improve public understanding; and planning and implementing an organization’s efforts to influence or change public policy.

The University of Florida’s Department of Public Relations, a part of UF’s College of Journalism and Communications, is one of the nation’s best. UF’s teams competing in the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition, a national competition that challenges teams of students to research, plan, implement, and evaluate a public relations campaign for an actual client, have won more competitions than any other university in the United States.

UF’s public relations students acquire knowledge and expertise in:

  • Communication skills across multiple media platforms including writing, social media, information management, and video.
  • Public policy, social psychology, political science, economics and the principles of management and ethics.
  • Technical skills in opinion research, public-issue analysis, media relations, community engagement, publications, and audiovisual productions.

Career opportunities

agency10b Public relations professionals work in a wide variety of organizations including public relations firms and consultancies, corporations, nonprofit agencies, government agencies, associations and foundations, sports teams, hospitals, political organizations, colleges, and religious institutions. Career opportunities include corporate relations, investor relations, social and interactive media, international relations, fundraising, reputation management, public affairs and government relations, media relations, community development, and employee relations. Some students who want a strong foundation in communications and analytical skills to prepare them for graduate study, law school, or to assist them in careers in sports, health, environment, sales, or politics, also choose public relations as a major.


Public relations students take a core of courses that includes principles of public relations, writing, research, strategy, international public relations, mass communication law, visual communication (Sight, Sound, Motion), and campaigns. In addition, students choose courses from a list of professional electives to tailor their major to their career interests in such areas as technical communications, public interest communication, or international public relations.

Students also gain expertise through internships and membership in the PRSSA chapter, one of the nation’s best. Its student-run public relations firm, Alpha PRoductions, retains more than 40 associates and seven to 10 full-time clients each year, making it one of the largest student-run public relations firms in the nation. Another immersion opportunity that attracts students’ interest and participation is The Agency, which a full-service firm directed by professionals, staffed by students, and inspired by faculty.

UF Alumni Spotlight

The UF Department of Public Relations connects to the industry through research, professional associations, and student involvement. The Department’s Advisory Council includes 27 professionals from organizations like Baptist Health South Florida, Community Hospice of Northeast Florida, Disney Destinations, Exxon Mobile Corporation, Norwegian Cruise Line, Powell Tate/Weber Shandwick, NASA’s Kennedy Space Center, and Wells Fargo. The Advisory Council works with the Department on issues of importance to the profession, students, and faculty. These professionals evaluate the Department’s program, counsel students on the profession and offer advice on resumes and portfolios, internships, and evolving job opportunities.

The Department’s many alumni are employed in agencies and organizations around the world, many of whom hold leading roles in their organizations. These include:

Maria Parra Rodriguez
BSPR 2001
Head of Communications, Latin America, Airbnb
Lauren Shaw
BSPR 2002
Deputy Chief, Promotions, Center for New Media & Promotions, U.S. Census Bureau
Dr. Courtney Barclay
BSPR 2002
Assistant Professor, Jacksonville University, Florida
Annette González-Malkin
BSPR 2003
Vice President, Hispanic Strategies and Solutions, Hunter Public Relations, Miami office (2014 UF College of Journalism and Communications Outstanding Young Alumni)
Kristin Keiper-Berneman
BSPR 2003
Regional Account Manager, HealthStream, Nashville, Tennessee
Beth Morris
BSPR 2003
Senior Talent Publicist, Beth Morris Consultancy, Los Angeles
Joseph Abreu
BSPR 2003
PRSA Sunshine District Chair and Communications Manager at the Clerk of the Circuit Court, St. Lucie County, Florida
Stephanie Camargo
BSPR 2004
Public Relations and Communications Specialist, The Axis Agency, Miami, Florida
Ashley Zandy
BSPR 2005
Associate Director, Corporate Communications, Facebook, London
Patrick Smith
BSPR 2006
Executive Director of Media Relations, Denver Broncos Football Club, Denver
Reynaldo Delgadov
BSPR 2007
Account Supervisor, Edelman, Miami
Mina Bishop
BSPR 2008
Marketing Director, Ines de la Fressange, Paris, France
Lauren Fair
BSPR 2009
Communications and Public Affairs, Lockheed Martin Corporation, Arlington Virginia
Kathryn Watson
BSPR 2010
Consumer and Healthcare Public Relations Strategist, Fleishman Hillard, San Francisco
Natalie Asorey
BSPR 2013
Account Executive, BodenPR, New Latina Inc., Miami, Florida
Jerry Bruno
BSPR 2013
Special Assistant to the Deputy Commissioner for Family Services at NYC Department of Homeless Services, New York City
Adara Ney
BSPR 2014
Communications, Strategy, Brand Management, Booz Allen Hamilton, Washington DC
What are the criteria for competitive transfer applicants?

Competitive upper division applicants (students with 60 or more college credits earned) should have an at least a 2.5 overall GPA and all the below courses completed with at least a 2.5 GPA:

  • Argument and Persuasion (ENC 1102)
  • American History since 1877 (AMH 2020)
  • Introduction to Statistics (STA 2023)
  • Principles of Macroeconomics (ECO 2013)
  • American Federal Government (POS 2041) OR General Psychology (PSY 2012)


  • All courses taken to meet Competitive Admissions Criteria must be completed with a grade of C or better.
  • Unsuccessful attempts in courses taken to meet Competitive Admissions Criteria may lower competitiveness.
  • Unsuccessful attempts in additional courses in the desired major may lower competitiveness.
  • Out of state courses used to meet Competitive Admissions Criteria may need to be evaluated by the appropriate department upon admission.

Why choose UF Online?

When you choose UF Online for your degree in public relations, you earn the same career-changing credential as our on-campus students. The only difference is that you have the added convenience of learning 100% online. Additional highlights include:

  • Earn an accredited, top-ranked bachelor’s degree
  • No campus visits required
  • Affordable tuition plus financial aid options
  • Transfer credits accepted
  • Join the Gator Nation of 370,000 alumni

Tuition & Fees

Invest in yourself and your future by earning a degree at UF. The university ranks third in both Kiplinger’s “Best Values in Public Colleges” (2013) and on the Fiske Guide to Colleges list of “Best Buys Among Publics (2014).


total per credit hour
(tuition + fees)

Tuition per Credit Hour:


Consult the Cost of Attendance table on the Student Financial Affairs website for the estimated total cost for a full-time student. Note: This is a special reduced tuition rate for UF Online undergraduate programs. Standard UF tuition rates will differ.

* Fees consist of a $5.25 Financial Aid fee, a $5.25 Technology fee and a $6.76 Capital Improvement fee per credit hour.


total per credit hour
(tuition + fees)

Tuition per Credit Hour:


Consult the Cost of Attendance table on the Student Financial Affairs website for the estimated total cost for a full-time student. Note: This is a special reduced tuition rate for UF Online undergraduate programs. Standard UF tuition rates will differ.

* Fees consist of a $5.25 Financial Aid fee, a $5.25 Technology fee and a $6.76 Capital Improvement fee per credit hour. Non-Florida residents also pay an additional $35.36 Non-FL Resident Financial Aid fee per credit hour.

The non-Florida resident tuition is market based and program specific.

The University of Florida ranks among the top 15 of the nation's best public universities.

"Top Colleges 2014: Public Colleges," Forbes, 2014